<p>Looking for promotional mugs to promote your business can be a difficult process. There are so many different types of personalisation that choosing the correct one for your marketing may take a while. This article looks at the two most popular ways of printing mugs. Each of these printing methods have their pluses and negatives.</p> <p><strong>Screen Printing </strong></p> <p>Screen printing looks very good. It is best used for spot colours without graduating tones. If your logo is one, two or three colours, this may well be the method you want to use to print your promotional mugs. Once the mugs have been printed and cured in the oven, the ink becomes permanent. You can actually take a key to the printed mugs and scratch at the print and it will not come off. There are a couple of pitfalls to screen printing, however. It is often difficult if not impossible to print exact pantones as the colours will change when the mugs are fired. You can also not print bright colours as ceramic inks fades when they are heat cured.</p> <p><strong>winter photo Mugs </strong></p> <p>This is a very popular alternative to screen printing. With winter photo mugs, you can not only achieve excellent quality full colour pictures on the mugs but you can also print bright, even neon colours. The end product can look amazing. The only problem with winter photo mugs is that the print will not last. In time, the colours will fade and the mugs will no longer look very good. Believe it or not, many companies like the fact that the mugs will fade. Football clubs and record companies for example like to sell mugs with pictures of their superstars of the moment in retail shops knowing that the person who buys the mug will probably return the following year for a new one.</p>It does not look very good. Believe it or not, many companies, including the fact that glasses disappear. Football clubs and record companies, such as cups and pictures of stars to sell their stores, knowing that when a person buys the cup must go back next year on a new one. </ P>